Home / Knowledge / News / Apparel/Garments / 'Indian shoppers switch to e-commerce for clothing'
'Indian shoppers switch to e-commerce for clothing'
06
Sep '13
Indian e-commerce segment is witnessing boost in the apparel sector as more and more consumers are switching to online portals for buying garments. 

According to a recent report, 27.5 percent of the organized apparel retailers in India have adopted e-commerce in one form or other, and about 20 percent of garment retailers are present on multiple online platforms indicating the growing importance of the online shopper.

Mr. Sanjay Shroff, founder, director and CEO of Styletag.com, a leading online retailer of luxury clothing, told fibre2fashion, “E-commerce is in an exciting place in India right now. It is growing and we are getting new players in the market.”

“In India, e-commerce started with a bend towards electronics and utility goods. But now we are seeing a bigger movement towards clothing e-commerce,” he informs.

According to Zivame.com, premier online lingerie store in India, the entire world has gone digital and India has 10 million online users. “Lot of apparel brands are using online channels to promote their products and sometimes just to build an interaction with their customers. Through online portals, we are able to understand shopping behavior of our customers and target them better,” says the company representative.”

“Digital platform works especially well for an online business because it helps in driving traffic (footfalls) to the website more efficiently and more often. Digital platform when supported with a 360 degree brand campaign helps in increasing brand recall,” states Zivame.com.

However, Mr. Nischal Puri, managing director of Brandis, one of the leading suppliers of branded lingerie in India, says, “Online shopping is still at its infancy in India and the majority of consumers are shopping online for novelty factor. While ease of shopping is one of the key benefits, the lack of experience is a disadvantage.”

“There is a strong possibility that e-shopping will be lucrative for certain selected categories but for other categories where consumers demand shopping experience might find it hard to get traction,” he concludes.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Top executives, Indian retail players

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Rahul Bhadani, Looksgud

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Deepak Mundra,

Deepak Mundra

Surat-based Madhusudan Group is a vertically integrated textile...

Hans Gerhard Wroblowski,

Hans Gerhard Wroblowski

Germany's Monforts is a leading manufacturer and exporter of textile...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search