Developed with a keen eye toward helping shops drive Q3 and Q4 revenues, the latest Cross Golf collection addresses the needs of consumers in warm-weather and four-season markets.
Crafted from quick-dry fabrics for comfort on or off the course, resort pieces showcase sophisticated details in a bold, fun color palette. Those in cooler climes seeking to extend their playing opportunities can do so with pants boasting a peached interior and outerwear featuring Cross Golf's renowned FTX waterproof technology.
"We've established some great, retailer-centric programs to help shops of all sizes ensure their customers apparel needs are met," says Diana McCarty, President of Cross Golf USA. "The fact our pieces flow seamlessly from golf to other outdoor or leisure activities just serves to add additional sales firepower."
Cross Golf apparel is worn in competition by nine-time PGA Tour winner Stuart Appleby and several LPGA players. The business is managed in the U.S. by Bramare Brands, a leading distributor of high-end European golf apparel that includes Italian luxury golf and sportswear label Chervò.
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