As a consequence, Stockmann will reduce 50 jobs in its marketing operations in Finland, of which 33 through redundancies and the rest mainly through retirements and internal moves within the company. At the beginning of the negotiations the personnel reduction need was estimated to be up to 70 people.
The aim is to improve the efficiency of marketing processes, better meet the requirements of the changing media environment and to achieve annual cost savings of approximately EUR 4 million. The savings will be implemented to start in 2014 and in full during 2015.
The reorganisation of marketing is part of the structural changes in Stockmann’s Department Store Division which are designed to achieve a more efficient cost structure and to improve competitiveness. In addition to the structural changes, Stockmann is targeting savings of over EUR 17 million by summer 2014 through reductions in fixed costs and via temporary lay-offs.
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