Home / Knowledge / News / Apparel/Garments / H&M to dress Swedish Olympic & Paralympic team
H&M to dress Swedish Olympic & Paralympic team
08
Jan '14
H&M’s Olympic Collection, to be worn by the Swedish Olympic Team and the Swedish Paralympic Team at Sochi 2014, takes inspiration from contemporary Swedish and Scandinavian design.

Functionality is key to the collection designed in collaboration with members of the Swedish Olympic Team, where the performance of each garment is part of its style.

The Olympic Collection includes outfits for the Opening and Closing Ceremonies, as well as a full and extensive wardrobe for training and leisure in the Olympic Village. In addition, H&M will also produce competition outfits for the Swedish Olympic Team for figure skating, curling, slopestyle free skiing, slopestyle snowboarding and mogul skiing.

The collection is made up of versatile layers, such as quick-drying long-sleeved thermals, breathable running jackets and down jackets that are lightweight and easy to pack. Fabrics are combined and contrasted, with wool, knits and fleece matched with nylon, waterproof polyester and scuba quality fabrics. The colour palette for the Olympic Collection comes from the Swedish flag, with dark blue, royal blue and vivid yellow, mixed with grey melange and a blue and yellow snake print.

“H&M is proud to be dressing both the Swedish Olympic Team and the Swedish Paralympic Team. We want the athletes to perform at their best, and look their best. The input from the Swedish Olympic Team was crucial, ensuring each piece combines durability, comfort and performance. I can’t wait to see the teams wearing the pieces during Sochi 2014,” says Ann-Sofie Johansson, Creative Head of Design at H&M. 

“The Swedish Olympic Team is really excited to be wearing H&M for the Sochi 2014 games. The Olympic Collection is full of pieces that we’ll enjoy wearing, both for function and style. Walking into the stadium for the Opening Ceremony will be a proud moment for all of us,” says Swedish freestyle skier Ludvig Fjällström.

”It’s up to us as Paralympians to perform our best at the Sochi 2014 games and being better prepared than anyone else will help us do that. Having functional clothes is one crucial thing that will help us in those preparations, and the fact that H&M is providing these makes us extra proud” says cross-country skier Helene Ripa.

H&M


Interviews View All

Footwear industry, Head honchos

Footwear industry
Head honchos

Personalised and differentiated footwear is in high demand

Yash Maniyar, Rekha Maniyar

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Herbert Guebeli,

Herbert Guebeli

Switzerland-based Sedo Engineering develops technologies for the denim...

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search