KappAhl's motto "Future Friendly Fashion" reflects the company's daily commitment to sustainability.
A key aspect of this engagement is to develop alternative materials for the collections that it creates. Today, just about one fifth of KappAhl's fashion items are labelled as sustainable and the goal is to increase the choice of sustainable clothing in its stores each year.
This spring's collection is sensual and feminine, with layer upon layer of light sheer fabric that feels fabulous and falls beautifully. Floral patterns inspired by old botanical drawings of flowers are combined with plain basic colours, such as ivory and black. The garments in the collection offer a host of ways to mix and match.
About recycled polyester
KappAhl has decided to use recycled polyester to reduce the demand on the Earth's natural resources and cut down on unnecessary waste.
The polyester is recycled and used to make new products so as to prevent waste of a potentially useful material. It takes less energy to recycle polyester compared to manufacturing new polyester, which subsequently means less energy consumption and carbon emissions.
KappAhl was founded in 1953 and is one of the leading fashion chains in the Nordic region with almost 400 stores in Sweden, Norway, Finland, Poland and Shop Online.
KappAhl offers its own line of affordable fashion for women, men and children, with a particular focus on mid-life women. In 1999, KappAhl was the first fashion chain in the world to gain accredited certification for its environmental management system. Sales for the 2012/2013 period totalled SEK 4.8 billion.
In 10 years' time, everything will have the responsible factor integrated
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