Home / Knowledge / News / Apparel/Garments / Freecultr brings digital pop up model to Chandigarh
Freecultr brings digital pop up model to Chandigarh
30
Jan '14
FREECULTR opens its doors in Chandigarh, bringing the online shopping experience direct to customers, offline. FREECULTR has brought its high tech pop up retail haven to the first floor of the Elante Mall in Chandigarh.

Having launched operations in 2011, purely focusing on online markets and being true to the brand ethos, FREECULTR has successfully executed an innovative digital pop up model that blends the tactility of a physical store with the efficiencies of the internet – seamless modern retail at its best. With their recent store launch in New Delhi, this would be their second venture in the country in two months. The brand is expected to open more such retail stores in the coming months, after experiencing the success of their earlier ventures.

The concept behind the physical FREECULTR stores is the first of its kind and created to be interactive providing customers with a visceral connect to FREECULTR, its products and brand culture. Customers can touch and feel the quality of the products, try them on to understand their best fit with FREECULTR, and buy their favourite products from the store or through the app and get it delivered to their doorstep.

The proprietary Touch Screen App, TapShop, is a unique “discovery application” developed by FREECULTR, allowing shoppers to discover, style and buy from the complete collection of FREECULTR, while at the store.

This “digitally” connected store is a visual and interactive experience that integrates touch screens, digital hangers, product videos, tablets, and scanners to deliver new campaigns, high resolution catalogue browsing experience and styling Ideas, to allow consumers to replicate the power of online purchasing experience in a physical store environment.

Through a wireless bar code scanner you can tap on any product’s bar code which will then appear on the TapShop Screen, also showing other products it can be paired with, other colour options of the same product and much more.

Speaking on the occasion, Sandeep Singh, CEO and Co-founder of FREECULTR says, “Our Experiential Stores are a unique way for us to engage directly with our customers and in turn provide them with the tactile & brand experience.

"Physical retail space has always come with a high price tag, but with our digital applications like the TapShop App, integrated LED screens and digital hangers, we are able to provide a virtual extension to our physical store space, allowing customers to view and shop from our complete range. This first-of-its-kind hybrid, high tech approach of shopping will give customers the best of both worlds – online convenience married with offline experience.”

FREECULTR


Interviews View All

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Jurgen Gauger, Spreadshirt

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

John Elmuccio,

John Elmuccio

Evolution St Louis is a company setting up a high-tech knitting facility...

Urmil Arya,

Urmil Arya

Sushila International, a well established textile organisation established ...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search