E-commerce is a reliable platform to promote sustainable fashion to consumers around the world, according to industry experts.
E-commerce is a reliable platform to promote sustainable fashion to consumers around the world, according to industry experts. Speaking to#
Speaking to Fibre2Fashion, Makoto Morishita, Executive Director and Secretary General, ASEAN Fashion Week, commented, “Every single person promoting sustainable clothing can make a difference. More often so, we see that intermediaries exploit such avenues regrettably. The best alternative for global outreach would be an e-commerce platform.”
E-commerce is a reliable platform to promote sustainable fashion to consumers around the world, according to industry experts. Speaking to#
“Incorporating technology as a tool for distribution, marketing, and global presence is the key to revolutionizing. Designers should showcase their collections on runways and e-commerce platforms for a borderless distribution spectrum,” he adds.
E-commerce is a reliable platform to promote sustainable fashion to consumers around the world, according to industry experts. Speaking to#
Internet is a vast channel for producers to communicate and promote information about their sustainable fashion products. Providing more information about an eco-friendly clothing product, its origins and ethics, is regarded as a way to increase consumer awareness of sustainable shopping in general, as well as to attract more customers to a particular product, opines Yuecel Yelken, CEO and Founder, yStats.com.
E-commerce is a reliable platform to promote sustainable fashion to consumers around the world, according to industry experts. Speaking to#
“E-commerce is also a way for smaller producers of green fashion products to access millions of potential consumers. Sustainable fashion brands could thus benefit from using the Internet,” he avers.
E-commerce is a reliable platform to promote sustainable fashion to consumers around the world, according to industry experts. Speaking to#
Citing some examples, he adds, “One of the largest online clothing sellers ASOS has a special website section called ASOS Green Room dedicated to sustainable fashion. H&M produces a sustainable collection called the Conscious, and realizes it through the online shop as well.”
E-commerce is a reliable platform to promote sustainable fashion to consumers around the world, according to industry experts. Speaking to#
Fibre2fashion News Desk - India