Joe Fresh enters into 23 new countries via partnerships

24 Feb '14

6 min read

Founded in 2006, Joe Fresh is one of Canada's premiere sources for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers premium quality and incredible value in categories spanning apparel, accessories, footwear and Joe Fresh Beauty cosmetics. The brand's design vision is driven by Joe Mimran of Joseph Mimran & Associates, Creative Director of Joe Fresh, Home and Entertainment for Loblaw Companies Limited.

In Canada, Joe Fresh products are available online and in more than 340 retail locations, including 16 freestanding and studio stores. In the United States, Joe Fresh operates six freestanding stores in New York, including a flagship in the landmark 510 Fifth Avenue building. Joe Fresh products are also available in over 650 J.C. Penney stores.

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees.

Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers.

Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice, no name and Joe Fresh brands. In addition, the Company makes available to consumers President's Choice Financial services and offers the PC points and PC Plus loyalty program.

Loblaw Companies Limited - Joe Fresh

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