Home / Knowledge / News / Apparel/Garments / ASAP54 app helps find clothing seen on street
ASAP54 app helps find clothing seen on street
27
Mar '14
For avid fashion lovers who sometimes cannot help but gape enviously on clothes seen on a passerby, a new mobile phone app has been launched to help them find that covetable item.
 
Created by a London-based startup, the iPhone-compatible ASAP54 app is designed to guide the shopper to find the similar clothing or accessory with the help of its smart image recognition technology, stylist partners and social media.
 
The app works by first scanning the picture of the desired product, followed by a quick database search and finally click-through suggestions to buy from a list of over 150 retailers in the US, Europe and other countries.
 
If the app is unable to find the exact item the user is looking for then it either suggests similar options or refers to its body of stylists who further assist the user via email with five other personalised suggestions, sent within a period of 24 hours.
 
ASAP54 is a London-based start-up founded in April 2013 by Sao Paulo born and raised, Daniela Cecilio. The idea was born out of her frustration when words weren’t enough to describe what she was searching for online.
 
“I was also looking for a simple way to be connected to what my friends and muses were coveting. I loved the idea of a sneaky peak into other peoples fashion searches that I can turn to for inspiration,” explains Daniella on her website.
 
“Then I had the idea, which transformed my passion for finding and discovering unique items into a business and ASAP54 came to life,” she adds. 
 

Fibre2fashion News Desk - India


Interviews View All

Amrit Sethia, SOIE

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Teresa Neal,

Teresa Neal

Teresa Neal, an art professional with 25 years of experience, in...

Cem Erdogrul,

Cem Erdogrul

Turkey-based Temsan Air Engineering is one of the leading manufacturers of ...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search