Home / Knowledge / News / Apparel/Garments / Sears debuts fast fashion with launch of Now + Here shops
Sears debuts fast fashion with launch of Now + Here shops
28
Mar '14
Sears, a leading integrated retailer focused on making shopping easier for its customers and Shop Your Way members, announced the launch of Now + Here, a fast fashion shop available in Sears stores across the country. 
 
The Now + Here shops offer a compelling new shop environment with monthly deliveries of the latest trends to keep members and customers on the pulse of fashion at affordable prices. The fully integrated retail experience extends online with access to exclusive content, including behind the scenes videos and fashion tips.
 
"Fast fashion for Sears means an accelerated timeline for trends at an affordable price. The new Now + Here shop provides an experience that transcends the store, leveraging our integrated retail capabilities to give our customers and Shop Your Way members a 360 degree fashion experience," said Sheila Field, chief marketing officer, Sears Apparel.
 
To celebrate the launch of Now + Here, Sears will host a first of its kind virtual event, followed by a live fashion chat with celebrity Brooke Burke-Charvet at searsspringfashion.com on April 14 at 9 pm EDT. 
 
For those unable to attend the evening event, a second show will be held on April 15 at 2 pm EDT with our searsStyle editor. Beginning today, shoppers and members will be able to register at searsspringfashion.com and invite their friends to the event that will include a virtual runway show experience, behind the scenes video, new product lookbook and live shopping of all the looks throughout the show. 
 
During the live chat, Brooke will share her best fashion tips, answer guest questions and offer style advice to registrants. Shop Your Way members will also get special access to view a unique style video created by Brooke. Live updates will be posted throughout the event on searsStyle.com and shopyourway.com.
 
"Today's fashionista lives a digital lifestyle that is part of everything she does, including how she shops," said Field. "Launching the Now + Here shop with a virtual fashion event not only gives her a front row seat to the launch, it takes her inside to experience and purchase the product in a whole new way. It also showcases our integrated approach and focus on shopping made fun and easy."
 

Sears


Interviews View All

Veronique Lee, Modavanti

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Hannah Lane, Redress

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak, Bombay Hemp Company

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search