Doozton.com is Snapdeal’s third acquisition overall, and its first since it acquired Shopo.in, an online marketplace for handicraft products, during May last year for an undisclosed amount. Prior to the Shopo.in acquisition, Snapdeal acquired assets of online sports goods seller Esportbuy.com in 2012.
Rohit Bansal, co-founder and chief operating officer (COO) of Snapdeal, said that within a short span of time, since its inception, Doozton.com has managed to earn popularity amongst its users, making shopping easy, fun and social, with the best of fashion and lifestyle product suggestions, including clothing for men and women.
The technology built by Doozton will enable an artful and personalized way of listing and suggesting fashion merchandise on Snapdeal, making the acquisition fruitful for buyers and sellers on the platform, he added.
Pushpendra Singh, founder of Doozton.com, said that the website has managed to carve a special place for itself as a fashion and lifestyle products discovery portal amongst its customers, and with the Snapdeal buy-out, the technology of Doozton.com will get a wider and more established platform.
Doozton.com offers online wardrobe suggestions, what to wear and what to buy for occasions such as for a date, for a wedding, among others. It also includes home decor and gifting products curated from the best of online stores across India.
Fibre2fashion News Desk - India
Technical textiles industry moving back to Europe
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016
'Major problem in the textile machinery manufacturing industry is the lack ...
Relaxation in FDI norms will support growth of retail sector
Founded by business-designer duo <b>Priti Jain and Farheen Rahman</b>,...
<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...
Established in 1956 with a small beginning, Embee today manufactures a...
Supreme Corporation manufactures innovative specialty yarns and safety...
UK-based Directa Plus is one of the largest producers and suppliers...
Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...
The Woolmark Company has partnered with handmade fashion label Péro and...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...
Whistling Woods International School of Fashion
<div>A lack of upgraded courses in costume designing and fashion as per...