Home / Knowledge / News / Apparel/Garments / H&M initiates garment recycling campaign among youth
H&M initiates garment recycling campaign among youth
19
Apr '14
DoSomething.org, one of the largest organizations for young people and social change and H&M, one of the world's largest fashion retailers, are teaming up with Olivia Wilde to get young people across the country excited about clothing recycling and sustainable fashion through a campaign called Comeback Clothes. The campaign encourages young people to give their old and worn-out clothing a new life through recycling.
 
From April 17 to June 20, young people can collect old and worn-out clothing in their schools and communities and drop them off in garment recycling bins at any H&M store. All brands and all conditions will be accepted. H&M will send these clothes to a recycling facility, where they will be given a new life. The vast majority of fabric can be recycled, yet 85% of all textiles end up in landfills each year--that's 11.1 million tons, the equivalent of over 70 billion t-shirts.
 
"We are proud of the achievements made since we launched our garment recycling initiative last year at H&M. We are also aware of the challenges ahead, which is why we have partnered with DoSomething.org. We want to positively affect the environment by offering our customers a convenient way to recycle," says Daniel Kulle, U.S. President for H&M.
 
"Everyone has a t-shirt with a coffee stain that sits in the back of her closet," says Nancy Lublin, CEO and "Chief Old Person" at DoSomething.org. "Comeback Clothes is awesome because it's an easy way for young people to help the planet and repurpose all of those single socks."
 
Actress, activist, and Conscious Commerce co-founder, Olivia Wilde recorded a public service announcement for the campaign as "Princess Layers," a super-ish hero with the ability to remove a layer of clothing only to reveal... another layer of clothing. The power is not great at fighting crime, but perfect for recycling clothing.
 

H&M


Interviews View All

Textile industry, Head honchos

Textile industry
Head honchos

Quality should be the #1 priority

Pratik Bachkaniwala, Palod Himson Machines

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Kuldeep Pareek,

Kuldeep Pareek

Italian company Schoch Reeds has been producing high-quality weaving reeds ...

Luca Formentini,

Luca Formentini

From the very beginning, Loris Bellini's aim was to produce dyeing...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Ian Russell, Pireta

Ian Russell
Pireta

UK-based Pireta has developed a unique free-form process to add durable,...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram

Follow

Follow Fibre2Fashion On

Follow Fibre2Fashion On


Advanced Search