The 2014 FIFA World Cup also has a sustainable positive effect on sales in Latin America. In the last ten years, the adidas Group has been able to increase sales in the region significantly, from € 179 million to € 1.575 billion. The adidas brand in particular, supported by the additional momentum from the 2014 FIFA World Cup, will continue to grow at strong rates in Latin America in the years to come. For the duration of the 2014 FIFA World Cup, adidas has set up a newsroom in Rio de Janeiro called 'Posto adidas'. Throughout the tournament, adidas will create and share content via its social media channels in real-time. adidas' goal is to be the most talked-about brand in social media during the 2014 FIFA World Cup. During the first twelve days of the event, the brand made significant steps towards achieving this goal, be it by growing the @brazuca twitter handle to more than 2 million followers, by sharing content in highly debated moments during games or by giving fans exclusive insights into adidas' partners and federations.
Adidas reports successful results so far after the first twelve days of the 2014 FIFA World Cup. At a football media event in Herzogenaurach, Herbert #
About adidas Football
adidas is the global leader in football. It is the official sponsor of the most important football tournaments in the world, such as the FIFA World Cup, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa Leagueand the UEFA EURO. adidas also sponsors some of the world's top clubs, including Real Madrid, FC Bayern Munich, AC Milan, Flamengo and Chelsea. Some of the world's best players also on the adidas roster are Leo Messi, Gareth Bale, Arjen Robben, Dani Alves, Oscar, Xavi, Karim Benzema and Thomas Müller.
Adidas reports successful results so far after the first twelve days of the 2014 FIFA World Cup. At a football media event in Herzogenaurach, Herbert #
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach/Germany, the Group employs more than 50,000 people across the globe and generated sales of € 14.5 billion in 2013.
Adidas reports successful results so far after the first twelve days of the 2014 FIFA World Cup. At a football media event in Herzogenaurach, Herbert #
Adidas
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
