Indian online fashion destination Jabong has joined forces with the global luxury goods marketplace Luxury Quotient to tap into the unexplored luxury consumer market in India.
The digital shopping platform will create an exclusive shop-in-shop section featuring apparel, accessories, lingerie, beachwear and men’s grooming products from the Toronto-based luxury purveyor which offers a curated selection of some 20 international high-end brands.
Part of its premium category that caters specifically for luxury buyers, the e-commerce site’s new section will sell brands like Cette, Gregg Homme, Leonisa, Obviously, Pamela Mann, Vitamin A, Ivanka Trump, Falke, anatomie, Dom Rebell, X by Gottex and Emilio Cavallini.
Speaking on the new association, Praveen Sinha, founder and MD, Jabong, said, “We are happy to associate with Luxury Quotient for an exclusive shop-in-shop section on Jabong.com. It has been our constant endeavour to offer our fashion conscious customers something stylish and classy, and with this association we hope to give our customers a retail experience like no other.”
“Luxury Quotient offers a vast selection of high-end fashion brands that are in perfect synergy with our aim for being India’s foremost fashion destination,” he adds.
Deepak Kumar, MD-Luxury Quotient, also talked about the new collaborative venture, “Luxury Quotient’s deep understanding of luxury has been strategically paired with the reach of India’s leading online fashion destination Jabong to fulfil a long standing need of the Indian buyer for luxury commerce while unlocking tremendous latent potential for business by both.”
“The rise of luxury and e-commerce in India has been tremendous in recent years and our singular aim is to be the country’s largest one stop source for all luxury-based needs,” he reveals. (PB)
Fibre2fashion News Desk - India