Home / Knowledge / News / Apparel/Garments / Shoppers in emerging markets more ethical
Shoppers in emerging markets more ethical
03
Apr '15
A survey by MasterCard has revealed that consumers in emerging markets across Asia/Pacific are more likely to choose a product based on whether it is perceived as more socially responsible than those in developed markets. Overall, products which are fair trade have the most appeal.

The survey also found that consumers in emerging markets are also more likely to buy from merchants that act ethically. When choosing where to buy from, the most important ethical issue for shoppers is whether the merchant is environmentally responsible. The results are based on interviews that took place between October and December 2014, with 500 people aged 18-64, in each of the 14 markets.

Overall, Indonesians (78.7 per cent), Chinese (73.8 per cent), Malaysians (73.8 per cent) and Thais (73.6 per cent) are most likely to consider whether a product is fair trade, environmentally friendly or donates a portion of proceeds to charity when buying.

The survey found that purchases of socially responsible products are lowest in Australia (29.2 per cent) and New Zealand (33.6 per cent).

More than half (56.6 per cent) of shoppers in Asia/Pacific are likely to purchase a product because it is ethical.

Across the countries polled an average of 64.0 per cent purchased products based on fair trade principles, 58.8 per cent bought products which are environmentally friendly and 47.0 per cent purchased products donating a portion of their sales to a good cause.

According to the survey, Chinese shoppers (68.3 per cent) are most likely to buy products from a merchant that they consider ethical, followed by Thais (68.0 per cent) and Malaysians (64.3 per cent).

Consumers in Japan (20.9 per cent) are least likely to consider whether a merchant acts ‘ethically’ when shopping, followed by consumers in Korea (28.8 per cent) and Hong Kong (29.9 per cent).

The most important ethical issue for shoppers in the region when choosing where to buy from is whether the merchant is environmentally responsible (46.5 per cent).

Georgette Tan, group head, Communications, MasterCard Asia/Pacific said, “People in emerging markets are increasingly concerned about the impact of rapid growth on the environment and society. It is not surprising that they are more likely to think of the supply chain and ethics of a merchant when deciding what to buy and where to shop.”

The findings lend support to MasterCard’s initiatives called Purchase with Purpose, which involve cardholders in the company’s efforts to give back to the community whenever they use their MasterCard cards. A percentage of the cost of an item is channeled to causes supporting women and education – giving the underprivileged a chance at learning a skill, championing further education, raising awareness of health issues, supporting the cause for environmental protection, among others.

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 17th Feb 2020

Vietnam textile firms urged to source from Malaysia, India

Pham Xuan Hong, president of Ho Chi Minh City’s textile association,...

Pic: Shutterstock

Textiles | On 17th Feb 2020

Myanmar to initiate measures to improve trade strategies

Myanmar will take measures to raise overseas demand for indigenous...

Pic: PaCT

Apparel/Garments | On 17th Feb 2020

IFC portal to monitor resource usage in Bangla RMG sector

The International Finance Corporation (IFC) has developed PaCT...

Interviews View All

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Top executives, Retailers

Top executives
Retailers

Weak rupee breeds inflation

Frank Gossmann, Rotorcraft AG

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Maya Simova,

Maya Simova

Inter Expo and Congress Center (IEC) is a prominent exhibition centre in...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search