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Exclusively.com offers pre-order looks right off the ramp
06
Apr '15
C: Exclusively.com/Manish Malhotra
C: Exclusively.com/Manish Malhotra
Summer/Resort 2015 and Autumn/Winter 2015 ranges, straight off the just concluded Lakme Fashion Week (LFW) and Amazon India Fashion Week (AIFW) runways, are up for digital pre-order at Indian shopping destination Exclusively.com.

The e-commerce site offers creations from Manish Malhotra, Rajesh Pratap Singh, Anju Modi , Kavita Bhartia, Payal Singhal,Krishna Mehta, Malini Ramani, Vaishali S, Armaan Aiman, Patine, Mandira Bedi, SVA by Sonam and Paras, Lovebirds, Nikita Taandon, Anupama Dayal and Pratima Pande, a season before they are available for purchase in stores.

In addition to featuring a selection of right-off-the-ramp pieces, the new offering will also provide customisation on purchased products by their respective design teams who will create and deliver a perfect ‘made-to-order’ look within 4 to 8 weeks of placing the order.

Speaking on the new pre-order assortment, Mohini Boparai-Guleria, general manager fashion and lifestyle at Exclusively.com said in a media statement, “Today everyone wants to be ‘on trend’ and there’s nothing more fashionable than being able to have the latest Manish Malhotra or Rajesh Pratap Singh piece right off the runway delivered direct-to-home, before any of your peers. Fashion weeks are where the designers are showcasing their best designs. We’re proud to be able to bring those to everyone right off the runway, as soon as the show ends. It’s a wonderful merger of fashion and technology.”

Tarun Tahiliani, one of the featured designers at LFW and in the latest online offering, said, “I am thrilled to be able to showcase and sell my collection on Exclusively.com right off the runway and a season before it is out in stores. The great thing is that the platform allows me to not only immediately book sales, but also see which are the fast movers almost instantaneously. It helps for better planning overall. Their marketing platform also helps generate additional interest almost immediately after a show.”

A known name in online premium and couture fashion business, Exclusively.com offers creations from over 150 designers on its online fashion portal and is bringing in some of the top designers from fashion weeks at Delhi and Mumbai to showcase their collection within 24 to 48 hours of their show. (PB)

Fibre2fashion News Desk - India


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