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Du Pont, Reebok tie up for CrossFit collection
12
May '15
Reebok athlete Camille Bazinet
Reebok athlete Camille Bazinet
DuPont Protection Technologies (DuPont) and Reebok International (Reebok) have announced the signing of a multi-year trademark license agreement for the use of the DuPont Kevlar and Dare Bigger trademarks, a joint statement by the two companies in Wilmington, Delaware said.

Launching next month, the new Spring-Summer 2015 Reebok CrossFit collection will incorporate the DuPont advanced material and feature the DuPont trademarks. DuPont Kevlar fiber is known for its extreme strength and durability. It is used in a variety of high-performance sporting apparel, accessories and equipment.

As CrossFit workouts continue to evolve and become more challenging and the limits of fitness are pushed, the CrossFit athlete requires apparel that can withstand the rigors of functional movements performed at high intensity. This collection was designed with distinct emphasis on the specific needs of the CrossFit athlete.

The Reebok CrossFit apparel collection will be available on June 1, 2015 and will cost between $100 to $250, the statement said.

“The science and engineering behind this advanced material enables athletes to Dare Bigger and push the limits of their sport,” said Marc Doyle, president of DuPont Protection Technologies. “The collaboration is a great fit between our companies and capitalizes on the synergy between our brands, allowing us to innovate and help make strong, light and durable athletic apparel and gear.”

Best known for its use in ballistic and stab-resistant body armour, Kevlar has helped to save the lives of thousands of people around the world. The use of Kevlar has been extended to everything from fire fighter and industrial protective clothing to vehicles, fiber optic cables, mining belts and commercial aircraft. The Kevlar brand and science also is used in many consumer products such as mobile phones, tyres, workwear and high-performance sporting apparel, shoes and equipment.

This year, DuPont is celebrating the 50th anniversary of the discoveries that led to Kevlar and this new line of Reebok CrossFit apparel and footwear is an example of advancing the innovation legacy of Kevlar forward, the statement said. (SH)

Fibre2fashion News Desk - India


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