Home / Knowledge / News / Apparel/Garments / Google, Levi's tie up to tackle wearable technology
Google, Levi's tie up to tackle wearable technology
01
Jun '15
Paul Dillinger takes the stage at Google I/O
Paul Dillinger takes the stage at Google I/O
Iconic jeans maker Levi Strauss and a technology giant Google have come together to tackle a new challenge. At Google I/O 2015 on May 29, Google’s advanced technology and projects (ATAP) group unveiled Project Jacquard and named the Levi’s brand its first official partner, Levi Strauss announced on its website.

The goal of Google’s Project Jacquard is to confront the historical limitations of wearable technologies by decoupling the touch interface from the digital device. Jacquard makes garments interactive — simple gestures like tapping or swiping send a wireless signal to the wearer’s mobile device and activate functionality, such as silencing phone calls or sending a text message.

“When it came to choosing a first partner for Project Jacquard, the Levi’s brand was a natural fit,” said Ivan Poupyrev, a technical product lead (TPL) for Google’s ATAP group. “Levi’s is an iconic brand with deep Bay area roots — authentic and also highly innovative and fashionable. Levi’s brings to Jacquard their deep knowledge and understanding of apparel, their consumers and what they value.”

“Levi’s has always stayed true to our iconic products, while continuing to introduce innovations that address the current challenges of modern life,” said Paul Dillinger, Levi’s head of global product innovation, who took the stage at Google I/O. “In our hyper-digital world, people constantly struggle to be physically present in their environment while maintaining a digital connection. The work that Google and Levi’s are embarking upon with Project Jacquard delivers an entirely new value to consumers with apparel that is emotional, aspirational and functional.” (SH)

Fibre2fashion News Desk – India


Must ReadView All

Cambodia terms EU's EBA withdrawal decision 'regressive'

Apparel/Garments | On 18th Feb 2019

Cambodia terms EU's EBA withdrawal decision 'regressive'

Rejecting accusations of a worsening human rights and democracy...

WTO-compliant measures soon to boost Indian textile export

Textiles | On 18th Feb 2019

WTO-compliant measures soon to boost Indian textile export

India will soon announce World Trade Organisation-compliant measures...

MMF can take India textiles to be $300 bn market: CITI

Textiles | On 18th Feb 2019

MMF can take India textiles to be $300 bn market: CITI

With manmade fibre (MMF) having 70 per cent share in global fibre...

Interviews View All

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Top executives, Textile industry

Top executives
Textile industry

The new deal is better than NAFTA for the US textile industry

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search