Olympic medals winner Missy Franklin joins Team Speedo

20 Jun '15
3 min read

Five time Olympic medalist and holder of two individual world records, swimmer Missy Franklin has joined Speedo USA as their brand ambassador.

“This marks her first endorsement since becoming a professional swimmer in March 2015,” PVH Corp which owns the Speedo brand said in a press release.

As part of Team Speedo, Franklin will wear Speedo race suits when she represents the US at all major competitions globally.

“With its partnership with Franklin, Speedo continues to strengthen its leadership in competitive swimming as more Olympic gold medals have been won by swimmers in Speedo suits than any other brand,” PVH added.

“Speedo is thrilled to have Missy Franklin join Team Speedo," said Jim Gerson, president of Speedo USA.

“We are fortunate to have one of the world’s best competitive swimmers on our team as the world heads towards the 2016 Summer Olympics,” he too added.

“This partnership is about connecting our brand with someone who shares our year-round passion for the water, and can help us inspire more people to jump in,” Gerson noted.

The latest Sports and Fitness Industry Association (SFIA) research shows that swimming for fitness is the fastest growing fitness trend.

As participation in these types of activities, such as water running and water cycling, continues to increase, Speedo has chosen Franklin to lead its initiative to educate athletes.

Franklin will endorse Speedo’s entire product portfolio, from competitive suits, caps and goggles to its unique and stylish suits and accessories designed specifically for fitness in and around the water.

“I love being in the water whether I am training, competing or just having fun, and I am excited to partner with Speedo to share my passion with others and inspire them to get in the water too,” said Missy Franklin.

“Speedo is a brand I have trusted since I began swimming and am also looking forward to working with them in both the competitive swimming and fitness categories," Franklin informed.

Missy Franklin won gold in four events at the 2012 Olympic Games in London at age 17, setting a world record in the 200-meter backstroke and breaking the American record in the 100-meter backstroke.

She won gold and broke the world record as part of the 4x100-meter medley relay team and also won bronze as part of the 400-meter free relay team.

In 2013, Franklin became the most-decorated female swimmer in history at a single World Championships, winning six gold medals at the event in Barcelona.

In 2015, as a member of the University of California, Berkeley women’s swim team, she won three NCAA individual titles and set the American record in the 200-yard freestyle.

In 2008, Speedo redefined swimwear with Fastskin Lzr Racer, one of the fastest and most technologically advanced swimsuits ever created.

2011 saw Speedo unveil another world first with the Fastskin Racing System, a cap, goggle and suit designed to work together as one. (AR)

Fibre2fashion News Desk - India

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