Home / Knowledge / News / Apparel/Garments / Eastern Michigan Athletics renews agreement with Adidas
Eastern Michigan Athletics renews agreement with Adidas
20
Jun '15
The Eastern Michigan University (EMU) Department of Athletic and Adidas renewed their contract that extends their partnership through the 2021-22 athletic season.

“The seven-year contract between EMU and Adidas runs through June 30, 2022, and replaces the current five-year deal that expires at the end of June,” EMU informed in a press release.

“The new contract continues a relationship that began in 2005 and grants Adidas the rights to serve as the official apparel and footwear provider for each of Eastern Michigan's 21 varsity sports,” the varsity added.

"We are thrilled to extend our relationship with adidas," said EMU vice president and director of athletics Heather Lyke.

"We have high expectations for our coaches, student-athletes and staff and know that Adidas allows us to achieve great results by supplying us the best equipment and apparel,” Lyke too added.

According to EMU, the long-standing relationship between EMU and Adidas was a key factor in the decision to continue the partnership.

"We are excited about the direction of athletics at Eastern Michigan University," said Jim Murphy, director of NCAA sports marketing for Adidas America.

"Over the next seven years, we will outfit the Eagles in our newest and most innovative footwear, apparel and uniforms,” he also added.

He further said, “Our mission is to help athletes perform better and we are looking forward to bringing this winning attitude to all men's and women's athletics at Eastern Michigan University."

Adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories and is the official uniform, footwear and apparel provider for more than 100 collegiate programmes.

Adidas has also inked marketing agreements with the National Basketball Association, National Football League, Major League Baseball and Major League Soccer. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 10th Jul 2020

US, Kenya launch negotiations for free trade agreement

United States trade representative Robert Lighthizer and Kenya...

Pic: Shutterstock

E-commerce | On 10th Jul 2020

Commonwealth, ILO join partnership for inclusive e-com

The global 'eTrade for All' initiative, which aims at making digital...

Pic: Nike

E-commerce | On 10th Jul 2020

Nike Rise unveiled in Guangzhou as new store concept

Nike recently introduced Nike Rise, a first-of-its-kind store...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

The foremost issue is bridging the skill gap

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

C Kamatchisundaram, Voltas

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Mukesh Bansal,

Mukesh Bansal

Vardhman is one of the largest integrated textile manufacturers of India...

KK Lalpuria,

KK Lalpuria

Indo Count Industries is an India-based home textile company engaged in...

Teresa Neal,

Teresa Neal

Teresa Neal, an art professional with 25 years of experience, in...

Daniel Odermatt, Ventile

Daniel Odermatt
Ventile

Ventile is a registered trademark used to brand a special high-quality...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Sanjay Raut, Garware Technical Fibres Ltd

Sanjay Raut
Garware Technical Fibres Ltd

Garware Technical Fibres Ltd (formerly Garware-Wall Ropes Ltd) is a...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search