Home / Knowledge / News / Apparel/Garments / Ika unveils yoga wear Proyog made from breathable fabrics
Ika unveils yoga wear Proyog made from breathable fabrics
22
Jun '15
By saying that it is challenging global leaders in the multi-billion dollar yoga wear market, India based Ika Yoga Wear launched Proyog, which it calls the world’s first true yoga wear made from breathable fabrics.

“It has taken designs from ancient India and recreated them using cutting-edge technology, to make them relevant to the present-day practice of yoga,” a press release from Ika informed.

“Proyog is the world’s first yoga wear line for women that stays true to yoga, where synthetics never touch the skin and garments never compress the body,” Ika added.

“Made from naturally breathable materials, Proyog’s trademarked HyperBreath fabrics are non-restrictive and styled so that one is barely aware of their presence,” the apparel marketer informed.

Malika Baruah, co-founder and product head said, “Today, more than 90 per cent of the market consists of polyester and nylon products which are not at all conducive to the practice of yoga.”

Proyog said that it spent two years in extensive research before developing the fabrics and styles of garments, closely consulting with yoga teachers and textile engineers.

They also spoke with practitioners from 11 nationalities and their findings showed that most practitioners are not even aware that they are practicing yoga in nylon and polyester clothing.

“No one had bothered to educate them about the contradiction between yoga and plastic, all these years,” Baruah noted.

“Indian yogis traditionally wore natural, unstitched clothes which were neither too tight, nor too loose,” said co-founder and design head Priyanktha Iyengar.

“We have tried to come as close to those fabrics and designs as possible and are launching 12 styles this season, four of which will be entirely new to the western yoga world,” Ika stated.

These include the Padma shorts, designed specifically for Iyengar Yoga practitioners, Dhoti pants, Dhoti shorts and the Katori tank.

According to Ika, all have been inspired by centuries-old yoga attire and its colour palette is rich, earthy and calming, rather than fluorescent and psychedelic.

“Proyog will help you focus on your yoga practice, instead of being distracted or irritated by the clothing,” Iyengar added. (AR)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Myanmar's garment units risk closure due to virus impact

Myanmar's garment factories are facing the risk of shutdown as the...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

GMAC urges EU to restore full EBA rights for Cambodia

Expressing disappointment over the recent European Union (EU)...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Interviews View All

C Kamatchisundaram, Voltas

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Top executives, Textile industry, India

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Karel Williams, Dow Microbial Control

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Atul Mittal,

Atul Mittal

Established in 1997, Pratibha Syntex produces over 60 million pieces of...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search