By saying that it is challenging global leaders in the multi-billion dollar yoga wear market, India based Ika Yoga Wear launched Proyog, which it calls the world’s first true yoga wear made from breathable fabrics.
“It has taken designs from ancient India and recreated them using cutting-edge technology, to make them relevant to the present-day practice of yoga,” a press release from Ika informed.
“Proyog is the world’s first yoga wear line for women that stays true to yoga, where synthetics never touch the skin and garments never compress the body,” Ika added.
“Made from naturally breathable materials, Proyog’s trademarked HyperBreath fabrics are non-restrictive and styled so that one is barely aware of their presence,” the apparel marketer informed.
Malika Baruah, co-founder and product head said, “Today, more than 90 per cent of the market consists of polyester and nylon products which are not at all conducive to the practice of yoga.”
Proyog said that it spent two years in extensive research before developing the fabrics and styles of garments, closely consulting with yoga teachers and textile engineers.
They also spoke with practitioners from 11 nationalities and their findings showed that most practitioners are not even aware that they are practicing yoga in nylon and polyester clothing.
“No one had bothered to educate them about the contradiction between yoga and plastic, all these years,” Baruah noted.
“Indian yogis traditionally wore natural, unstitched clothes which were neither too tight, nor too loose,” said co-founder and design head Priyanktha Iyengar.
“We have tried to come as close to those fabrics and designs as possible and are launching 12 styles this season, four of which will be entirely new to the western yoga world,” Ika stated.
These include the Padma shorts, designed specifically for Iyengar Yoga practitioners, Dhoti pants, Dhoti shorts and the Katori tank.
According to Ika, all have been inspired by centuries-old yoga attire and its colour palette is rich, earthy and calming, rather than fluorescent and psychedelic.
“Proyog will help you focus on your yoga practice, instead of being distracted or irritated by the clothing,” Iyengar added. (AR)
Fibre2fashion News Desk - India