Home / Knowledge / News / Apparel/Garments / Adidas unveils new business plans for three key categories
Adidas unveils new business plans for three key categories
25
Jun '15
Adidas, which had earlier this year announced its 2020 strategic business plan, has now unveiled an additional business plan for three of its key categories, namely, Football, Running and Originals.

Within this new framework, each of the categories has been assigned a clear role and specific goals in order to achieve the significant improvement targeted in the Group's top and bottom line.

In a press release, the German company informed that while Adidas Football and Adidas Originals aim to lead in every market by 2020, Adidas Running is targeting significant market share gains in coming years.

Between 2015 and 2020, Adidas intends to expand its football business at a mid-single-digit rate on average per year on a currency-neutral basis, outgrowing the market and further strength its position.

In order to drive brand loyalty among football consumers, the focus will be on bolstering the footwear part of the business.

“This will be supported by a completely new product line-up as reflected in the recently introduced key footwear franchises 'X' and 'ACE',” it added.

In case of Adidas Running, it expects currency-neutral sales to double by 2020, by strengthening its positioning in the area of 'energy running'.

Adidas Running will significantly increase its presence in global key cities with the objective to bring 'energy' to consumers in a holistic approach from the product range to runners.

A particular focus will be put on the North American market where Adidas targets significant market share gains over the next five years by establishing two creation hubs for the category in the market.

In addition to Boston, runbases will be established in both Los Angeles and New York City for runners and their communities to experience the best Adidas Running has to offer.

“Crafted and designed for the needs of the local urban runners, the runbase inhabits the space where running and culture connect,” the sports goods and sportswear marketer explained.

For Adidas Originals, the company forecasts currency-neutral sales to increase by 50 per cent by 2020 and aims to become to be the most influential and connected sportswear brand in street culture by 2020.

According to Adidas, the sub-brand will drive its business by focusing on a thorough lifecycle management of a limited number of global footwear franchises including Stan Smith, Superstar and Tubular.

“By 2018, the major product families are expected to generate the majority of the overall Adidas Originals footwear revenues, allowing Adidas to be more impactful and efficient at the same time,” it noted.

In addition, Adidas Originals will significantly expand its business with key sneaker accounts as well as its own direct-to-consumer channel and will also open flagship stores in more than 30 cities around the globe.

The company expects those new flagship stores to create halo effects and elevate the Adidas Originals business globally. (AR)

Fibre2fashion News Desk - India


Must ReadView All

EU agrees to set up new e-com rules to improve fairness

Apparel/Garments | On 23rd Feb 2019

EU agrees to set up new e-com rules to improve fairness

The European Parliament, the Council of the European Union and the...

Pic: rawpixel.com from Pexels

Textiles | On 23rd Feb 2019

China's textile & apparel exports up 9.2% in Jan 2019

Textile and apparel exports from China increased by 9.2 per cent in...

Pic: Artem Bali from Pexels

Apparel/Garments | On 23rd Feb 2019

Vietnam improves localisation ratio in textiles, garments

Though poor supporting industries have been traditionally considered...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

It will take some time for the people to change their buying choices

Jim Desai, Blaiva Fabricaa

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Smarth Bansal, Colorjet India Limited

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Akshat Chaudhary,

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Tiasha Renganathan, Twinery Innovations by MAS

Tiasha Renganathan
Twinery Innovations by MAS

Twinery-Innovations by MAS is the innovation arm of Sri Lankan company MAS ...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search