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T-shirts designer VoxPop partners Threadless
07
Jul '15
T-shirts designer and marketer, VoxPop has partnered Threadless, the popular design community with over 3.5 million members and pioneers of crowdsourcing designs from a global artist community.

“The partnership makes VoxPop the exclusive licensee in India bringing great designs from a large community of international artists,” a press release from VoxPop said.

According to VoxPop, by bringing Threadless to India, it will be able to provide epic t-shirt designs to its customers with access to 220,000 artists and over 400,000 designs of original artist designs.

“The association will also allow VoxPop to curate designs from India and launch them on the Threadless’s platform, giving Indian artists global exposure,” it added.

“This step is a reinforcement of our commitment to provide T shirts that are high on designs to freeneckers across the country,” CEO at VoxPop Siddharth Taparia said.

“The association promises to strengthen our position as the home of the freenecks,” Taparia too added.

Jake Nickell, CEO at Threadless also said, “The excitement for design and apparel that Vox Pop brings to the table is just the type of energy we love here at Threadless.”

He further added, "We could not be more excited to be working with this passionate group of freenecks and t-shirt lovers."

VoxPop that is looking to raise series A funding of $5-7 million already has partnerships with entertainment brands like Marvel, Disney, DC/WB to name a few, bringing their much sought after designs on a t-shirt.

“We are delighted to have found partners in brands like Marvel, Disney and more and with the opportunity of creating their cult designs on t-shirts,” Taparia observed.

He stated, “Our association with Threadless is our next step in bringing iconic graphic designs on a tee to India by leveraging its creative community.”

Founded in 2000, Threadless is a creative community that makes, supports, and buys great art, with thousands of people worldwide submitting their designs online. (AR)

Fibre2Fashion News Desk - India


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