Home / Knowledge / News / Apparel/Garments / Levis clothing recycling program reaches all its US stores
Levis clothing recycling program reaches all its US stores
23
Jul '15
Levi Strauss & Co. said it has expanded its clothing recycling initiative to all Levi's mainline and outlet stores in the United States.

In a press release, the denim jeans marketer added that is making it easier for consumers to recycle clothing and shoes.

“This underscores our commitment to sustainability by reducing the volume of waste sent to landfills and creating an infrastructure that supports a circular economy by 2020,” it informed.

According to Levis, consumers may drop off any brand of clean, dry clothing or shoes in the collection boxes, who in turn will receive a voucher for 20 per cent off on a single, regular-priced Levi's item in-store.

Following the recent launch of the new Levi's denim collection for women, this expanded recycling effort supports the introduction of Friday Fashion Exchange events.

Friday Fashion Exchange events invite women to try on the new collection and bring their gently worn jeans for recycling.

“We are thinking about sustainability across all facets of our business and how to shift consumer behaviour to make recycling clothing the norm,” Michael Kobori, vice president of sustainability at Levis said.

“As an industry leader, we consider all phases of our product lifecycle, including stages beyond our direct control like the product's end point,” he too added.

He further added, “Collecting used clothing at our stores makes it simple and easy for consumers to do their part and builds upon our commitment to do the right thing for the environment.”

Expanding clothing and shoe recycling is the latest endeavour in the company's broader sustainability goal of creating an infrastructure that supports a circular economy by 2020.

In the apparel industry, this refers to designing a product from cradle-to-cradle rather than cradle-to-grave.

In 2014, with its pilot of Wellthread, Levis designers created 100 per cent recyclable products from a single fibre like cotton, which not only met durability expectations of consumers, but could also be easily remade into new garments.

“Recycling clothing by separating fibres and creating new garments reduces the need for virgin cotton, generating significant water and other environmental resource savings,” the company noted.

Since then, Levis has made strides in also reducing its water usage, saving more than 1 billion litres of water through its WaterLess finishing process.

While many consumers are familiar with recycling bottles, cans and paper, most still throw away clothing and annually, Americans discard more than 28 billion pounds of unwanted clothing, textiles and shoes.

Charitable organisations and others collect roughly 15 per cent of these items, while the remaining 85 per cent or 24 billion pounds end up in landfills. (AR)

Fibre2Fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Jun 2021

UK, US strike deal on Airbus-Boeing tariff dispute

The United Kingdom has struck a deal with the United States on the...

Pic: Shutterstock

Textiles | On 18th Jun 2021

Bangladesh can save $500 mn annually by recycling cotton waste: CFP

Bangladesh's garment industry can reduce its annual spending by $0.5...

Pic: Shutterstock

Textiles | On 18th Jun 2021

Prime Content| Caprolactam price in Chinese market to rise moderately in 2021: TexPro

Price of caprolactam in Chinese market is expected to rise moderately ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchain is not a silver bullet for each and every problem in supply...

Textile Industry, Head honchos

Textile Industry
Head honchos

Occam's razor principle and purpose-driven innovations

Textile Industry, Head honchos

Textile Industry
Head honchos

Blockchains will be in heavy use by early adopters by 2025

Simone Morgante,

Simone Morgante

Based out of Como, Italy, and with technological expertise of nearly 70...

Raiyan Islam,

Raiyan Islam

Founded in 1981 by Sayeeful Islam, Concorde Garments Group is a market...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Karan Bose, Hula Global

Karan Bose
Hula Global

Hula Global, a leading isolation gown manufacturer in India, has been...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search