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Walt Disney & Indus Clothing sign agreement

02
Jun '06

After successful launch of Disney Jeans in Europe and some Asian countries, Walt Disney Company (India) have signed licensing agreement with apparel maker, Indus Clothing to introduce them in the India.

Indus Clothing will invest around Rs210 million for establishment of 20 exclusive 'Disney Jeans' outlets by 2007.

Indus Clothing will manufacture and market apparel and fashion accessories in the country.

Products will be sold across the country through exclusive Disney Jeans outlets, malls, key retail chain store and multi-brand outlet.

Disney's denim products are especially made for kids aged 4 - 14, products comprises t-shirts, fleece and accessories.

Rajat Jain, Managing Director, Walt Disney Company (India) said, "Disney aims to create a line of products that meets quality and value standards of Indian consumers while offering design and styling to match international fashion trends.

This non-characteristic product line aims to extend the brand beyond the popular character franchises and establish Disney as the preferred fashion and lifestyle brand for kids and youngsters, across the world."

He further informed that in FY 2005 branded apparel and accessories market for kids in India was estimated $600 million and it expected to grow to $850 million by 2010.

Harpratap Singh Director, Indus Clothing said management is delighted to join company such as Disney enjoying excellent reputation all over the world.

He also stated that kids wear market accounts for approximately 15 percent of total apparel market of the country and it is rapidly growing at 40 percent, each year.

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