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Disney makes foray in Indian retail

15
Jun '06
After a long period of planning, Walt Disney Company has come up with its merchandising products to capture Indian retail markets.

The Disney Consumer Products has range of toys, clothing, stationery, bags and bed linen designed around the popular Disney show 'Power Rangers Space Patrol Delta, said Rajat Jain, Managing Director, Walt Disney Company India.

Its distribution channel incorporates retail giants like Shoppers' Stop, Lifestyle, Pantaloons, Archies and Funskool, which will be available all across India.

The clothes line has been manufactured in the United States.

Merchandisers like New Boy, Weekender, Milton and Frank Educational Aids are also partners in this venture, Jain added.

The selection of 'Power Rangers' is made because this evergreen show has witnessed huge success in India, informed Jain.

Disney will promote its products through TV ads, online advertisements, contests, mobile games, etc.


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