Lifestyle retailer Dockers starts new e-commerce service
30 Jun '06
2 min read
GSI Commerce Inc announced that the Dockers brand recently launched its Web store (http://www.dockersstore.com/home/index.jsp) for U.S.-based shoppers using an e-commerce solution provided by GSI Commerce.
Dockers(R) is the second Levi Strauss & Co. brand to enter into an agreement with GSI Commerce for e-commerce services. In September 2005, GSI Commerce launched http://www.levisstore.com/ on behalf of the Levi's(R) brand in the U.S. Under a multiyear agreement, GSI Commerce is providing the online technology, fulfillment and customer care operations for the Dockers(R) online store. Dockers is one of the two unannounced apparel category partners referenced by GSI Commerce in its fiscal first quarter 2006 operating results news release and conference call in April.
Dockersstore.com showcases a broad range of Dockers(R) branded products. Products available on the site include tops and bottoms for men, women and boys and complementary lifestyle products comprised of men's ties, men's underwear and wallets. Special promotions and exclusive product offerings are also planned for the new site.
GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. The company provides solutions for its partners through an integrated e-commerce platform, which is comprised of three components: technology, logistics and customer care and marketing services. GSI Commerce provides e-commerce solutions for more than 50 partners.
Dockers is the leading brand of comfortable and stylish casual wear and continues to expand product offerings to provide men and women with clothes for a versatile, on-the-go lifestyle. Dockers(R) khakis were first introduced in 1986 as the casual alternative to jeans and dress pants. The line has since expanded from men's casual pants to a lifestyle resource offering a full range of head-to-toe products for men and women.
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