Everlast Worldwide inks new deal with Eurotek Italia
07 Jul '06
2 min read
Manufacturer, marketer and licensor of sporting goods, apparel, footwear and other active lifestyle products under the Everlast brand name Everlast(R) Worldwide Inc announced that it has signed a new license to distribute cellular phone cases with Eurotek Italia. The Italian based company will distribute the Everlast branded cases throughout the European Union and Russia beginning in the fourth quarter of 2006.
Seth Horowitz, Chairman, President and CEO of Everlast Worldwide, said, "This new license with Eurotek Italia for cellular phone cases demonstrates the widespread acceptance of the Everlast brand throughout Europe as a fashionable lifestyle brand. Additionally, it increases our exposure to the consumer in an important and highly visible category."
Piercarlo Schiavo, Managing Director of Eurotek Italia said, "We are thrilled to be associated with Everlast, a brand that is both authentic and fashionable to the European consumer. The durability and toughness associated with Everlast makes the brand a perfect fit for the kind of protection cell phone users require."
Everlast Worldwide Inc manufactures markets and licenses sporting goods, apparel, footwear and other active lifestyle products under the Everlast brand name. Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries.
Over the past 96 years, Everlast products have become the "Choice of Champions(TM)", having been used for training and professional fights by many of the biggest names in the sport. Everlast is the market leader in nearly all of its product categories, responsible for leading eight of the top ten boxing equipment products in sales.
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