Gap, J Benjamin announce first franchise store locations

31 Jul '06
4 min read

Apparel retailer Gap Inc and F J Benjamin Holdings Ltd announced locations for three franchised Gap brand stores to be operated by a subsidiary of FJ Benjamin Holdings in Singapore and four franchised Gap brand stores to be operated by a subsidiary of FJ Benjamin Holdings in Malaysia.

These are Gap Inc's first franchise stores and they feature the new Gap store design that is being rolled out in the United States. The stores are expected to open between October and December, in time for the holiday shopping season.

"We are delighted to bring Gap's style to customers in Southeast Asia. Singapore and Malaysia are regional shopping hubs and FJ Benjamin selected some of the most well-known and prestigious retail destinations in Asia for the franchise stores," said Joshua Schulman, Gap Inc's managing director of International Strategic Alliances and senior vice president of Gap International Product Development and Merchandising. "As we have a strong following of customers from these markets who shop at Gap while abroad, these markets will be ideal for Gap brand's franchise debut."

FJ Benjamin will open Gap's first flagship store in Southeast Asia at Wisma Atria, in the heart of Orchard Road. Occupying about 9,000 square feet on the ground floor with street front and interior mall facades, this store is next to the busiest mass rapid transit station in Singapore. It is scheduled to open in the first week of December, in time for Christmas.

In addition, FJ Benjamin is expected to open a Gap store in the first week of November at Vivo City. As one of Singapore's largest and newest mall developments on the harbor front, Vivo City offers shopping and entertainment for the whole family. Another Gap store is expected to open in the first week of December at Centerpoint Annex along Orchard Road, Singapore's premier shopping district. All three stores in Singapore will feature the full range of Gap adult, GapKids and babyGap products.

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