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Tween retailer Justice debuts its first 'Catazine'

Aug '06
Justice, a specialty retailer of tween apparel for girls ages 7 to 14 and a member of the Tween Brands Inc family, announced it has distributed its first 'catazine,' a cross between a catalog and a magazine, to nearly one million tween girls.

Just in time for the back-to-school season, Justice's catazine features this fall's hottest trends delivered directly to tween girls. The catazine caters exclusively to increasingly fashion-conscious tweens and will continue to help grow the Justice brand further over the next year.

To help tweens put together the perfect back-to-school outfit, Justice's catazine includes 52 pages of the fall's latest styles, ranging from skinny fit jeans with long T-shirts to cargo Bermuda shorts with lace trim camisoles.

The Justice catazine is unique in that it is one of the only direct mail pieces sent directly to tweens. It allows tweens to see how various outfits are put together, giving them the confidence to plan their own fall wardrobes. Many tweens also read the catazine with their mothers to decide on their favorite styles for the upcoming season together, creating a positive bonding experience.

Since opening its first store in 2004, Justice has become a leading apparel brand for fashion-aware tweens. For the latest quarter that ended on April 29, Justice posted 30 percent comparable sales growth, which contributed to Tween Brands Inc's record sales and earnings for the quarter. Adding to that growth, Justice also plans to open a total of 65-70 new stores this year, and 90-100 stores in 2007.

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