The 10-year Consent Agreement, which is designed to remedy the competitive and consumer impact of the practices, requires Grafton-Fraser to:
Pay an administrative monetary penalty in the amount of $1,000,000;
Pay a portion of the costs of the Bureau's inquiry in the amount of $200,000;
When making reference to regular prices on any in-store signs and advertisements, ensure that all current and future regular price representations comply with the Ordinary Selling Price provisions of the Competition Act
Implement a comprehensive Corporate Compliance Program designed to ensure conformity with the false or misleading representations and deceptive marketing practices provisions of the Competition Act.
Display a corrective notice prominently in its retail stores across Canada, on any of the company's Web sites, and in designated newspapers across Canada.
Competition Bureau is an independent law enforcement agency responsible to promote and maintain fair competition so that people can benefit from competitive prices, product choice and quality services.
Federal Competition Bureau - Canada
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