OpSec Security buys out GenuOne Inc

01 Jun '06

2 min read

"There is a strong need for consolidation in the brand protection marketplace," said Randall Nelson, General Manager, Consumables Brand Protection for Xerox Corporation. "To date, this industry has been fragmented, requiring companies like ours to seek multiple vendors to satisfy our product protection requirements. AOT's multinational presence and ability to deploy product marking solutions, combined with GenuOne's professional services and software solutions bring value to companies looking for a comprehensive, integrated solution to address their brand protection needs."

"As counterfeiting and diversion of products becomes more prevalent in the global economy, the needs of brand owners to combat these activities grow exponentially. The combination of OpSec's overt and covert tracking products with GenuOne's software and tracking technologies, creates a single company able to meet the needs of brand owners in both the online and supply chain environments. The ability to provide this range of services is unique in the industry."

GenuOne provides brand protection management solutions that help Global 2000 companies reduce counterfeiting, gray market diversion, product theft and intellectual property infringement.GenuOne's clients include major corporations in the footwear and apparel, luxury goods, pharmaceuticals and consumer electronics industries.

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