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MAGIC whisk up Streetwear for August market

12 Aug '06
3 min read

The contemporary streetwear and progressive urban neighborhood is home to Campground, one of MAGIC's most successful dedicated environments.

Campground is consistently recognized as a strong launch pad for new brands and in August will feature Exact Science, Rebel 8, Temple Effectives, The Originators, UNDRCRWN, Jeepney, Franco Shade and Palis, among others.

Board sports continues to show growth within MAGIC and industry-wide, with internationally-renowned brands including OP, Roxy, Gravis and Dickies blending their action sports background into the neighboring street culture and Campground environments on the show floor.

Sub-culture remains one of the most popular areas within Streetwear, featuring brands with roots in music, urban life and tattoo culture, among others.

Notable brands such as CBGB, Travis Barker's Famous Stars and Straps, Billie Joe Armstrong's Adeline, Steady, and Fender will anchor the environment alongside new companies such as Nemesis and Entrust Clothing.

Every August and February, the fashion industry converges on Las Vegas for the most influential four days in the business – the MAGIC Marketplace.

The next event takes place August 28 – August 31, 2006 at the Las Vegas Convention Center and the Las Vegas Hilton.

MAGIC International is a subsidiary of Advanstar Communications, the world's largest and most widely recognized organizer of trade shows for the apparel industry producing the MAGIC Marketplace in Las Vegas featuring MAGIC, WWDMAGIC, MAGIC kids, and Sourcing at MAGIC.

MAGIC International

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