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REI appoints new Brad Brown as Vice President & Web Strategies

28
Jun '06
Recreational Equipment Inc (REI), a national retail cooperative providing quality outdoor gear and clothing, has appointed Brad Brown vice president of E-Commerce and Web Strategies. Brown will lead the development of the next generation of REI.com as the site approaches its 10-year anniversary.

Brown has been REI's vice president of Information Services since 1998. Previous to joining REI, Brown acquired more than 20 years of retailing experience with the Bon Marché, Pay 'n Save, Egghead Software and QFC. He has a master's degree in business administration from Seattle University.

“How can we create a richer online experience?” Brown asked. “We will discover better ways for customers to access information about gear and how they can do more cycling, hiking, climbing, camping and kayaking. I want REI.com to be the place that people think of first when they think of the outdoors.”

REI.com was launched in September 1996. Today, the site offers 45,000 products and thousands of pages of information about gear and outdoor activities.

REI offers products from all of the top brands for camping, climbing, cycling, hiking, outdoor fitness, paddling, snow sports and travel, including its own line of award-winning gear and apparel. While anyone may join or shop at REI, members pay a one-time $15 fee and receive a share in the company's profitsthrough an annual member refund based on their purchases.

Recreational Equipment Inc


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