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Outdoor Retailer celebrates 25th Anniversary of Summer Market

Mar '06
Outdoor Retailer, the leading outdoor industry trade event, announced the 25th Anniversary of Summer Market, which will feature more exhibitors, events and innovations than ever before. Outdoor Retailer Summer Market will also feature the first ever two-day Open Air Demo, where attendees will experience hands-on the hottest outdoor products in the environments for which they are designed.

"We would like to thank all of the people and companies that have supported Outdoor Retailer so strongly over the past years,” said Peter Devin, Group Show Director for Outdoor Retailer. "This summer's show will be our largest ever staged in the history of the show, with increased numbers of exhibitors, brands, business opportunities, events and activities. We are looking forward to kicking off the next 25 years of passion, commitment and business opportunities for the worldwide community of outdoor buyers and sellers."

The two-day Open Air Demo will be held at Willard Bay State Park, on August 8-9. The event will preview hundreds of new products from the outdoor industry's leading manufacturers in paddlesports, camping, trail running and optics among many other categories. Open Air Demo exhibitors will provide international and national buyers, retailers and media attendees the unique opportunity to test the most up-to-the-minute gear, from canoes, kayaks and tents to sunglasses, GPS technology and footwear.

Following Open Air Demo, attendees will trek to the 2006 Outdoor Retailer Summer Market (August 10-13, in Salt Lake City, Utah), host to over 920 exhibitors representing more than 1,000 brands, some of which have been exhibiting at Outdoor Retailer Summer Market for 25 consecutive years, including Kelty, Outdoor Research, Buck Knives and Jansport.

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