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New Balance wins trademark lawsuit against Qiuzhi

30 Aug '06

3 min read

After almost three years of litigation, the Court agreed with New Balance's arguments and found Qiuzhi liable to New Balance for trademark infringement and unfair competition. The Court agreed that New Balance's use of an “N” logo on footwear is particularly connected to New Balance products, and that although Qiuzhi owned a similar trademark, their use of an “N” was confusing and deceptive to consumers. The Court also agreed that Qiuzhi's use of the name “New Barlun” infringed on the New Balance trademark.

“New Balance fights very hard to protect itself and the brand's reputation around the world so the results of the Court's action are especially gratifying” says Haddad. “While this is a specific victory for New Balance, it is also a victory for all companies who fight counterfeiters. The Court was not fooled by the pretense of Qiuzhi's claims and had the courage to expose those who would seek loopholes to justify their actions.”

New Balance, headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated and kids.

New Balance Athletic Shoe Inc

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