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News Flash
Arvind Mills to build VF brands business in India
01 Sep '06
3 min read
Darshan Mehta has been named Chief Executive Officer of VF Arvind Brands Private Limited, reporting to Eric Wiseman, Chairman of the joint venture company and President and Chief Operating Officer of VF Corporation. Mehta previously served as President of Arvind Brands Ltd. The business, which will be headquartered in Bangalore, India, will have approximately 180 employees.
"The branded apparel market in India is approximately $4.4 billion and continues to grow as consumers are becoming increasingly brand and fashion conscious. There is a tremendous opportunity to market VF's highly popular lifestyle brands and grow VF's business in India," Mehta said.
VF Corporation is a leader in branded apparel including jeanswear, outdoor products, intimate apparel, image apparel and sportswear. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North Face, Vans, Reef, Napapijri, Kipling, Lee Sport and Red Kap.
"The branded apparel market in India is approximately $4.4 billion and continues to grow as consumers are becoming increasingly brand and fashion conscious. There is a tremendous opportunity to market VF's highly popular lifestyle brands and grow VF's business in India," Mehta said.
VF Corporation is a leader in branded apparel including jeanswear, outdoor products, intimate apparel, image apparel and sportswear. Its principal brands include Lee, Wrangler, Riders, Rustler, Vanity Fair, Vassarette, Bestform, Lily of France, Nautica, John Varvatos, JanSport, Eastpak, The North Face, Vans, Reef, Napapijri, Kipling, Lee Sport and Red Kap.
VF Corporation
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