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BCBG Max Azria selects GSI Commerce services

Jul '06
GSI Commerce Inc announced it has signed a multiyear agreement to provide a full-service e-commerce solution for the global fashion company BCBG Max Azria Group for its BCBG Max Azria and BCBGirls brands.

With an expected launch in the first quarter of 2007, the BCBG Max Azria and BCBGirls Web stores will feature an impressive range of products including women's ready-to-wear, evening dresses, suits, separates, denim, eyewear, swimwear, footwear, handbags and small leather goods.

“We are excited to become the e-commerce partner for BCBG Max Azria Group,” said Damon Mintzer, executive vice president of sales for GSI Commerce. “We look forward to providing BCBG Max Azria Group with a world-class, branded online shopping experience for its customers.”

BCBG Max Azria was named for the Parisian phrase “bon chic, bon genre,”meaning “good style, good attitude.” BCBG Max Azria Group, Inc. designs, develops, produces and markets complete collections of women's ready-to-wear and accessories, and select categories for men, each known for being at the forefront of creativity, quality and style.

The Group is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of 15 brands including BCBG Max Azria, Max Azria, Max Azria Atelier, Hervé Léger Paris.

GSI Commerce Inc

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