As winter starts to slowly seep in, retailers are stacking up trendy thermal underwear.
Thermals are made of both, natural and chemical fibre materials and 58 percent of it consists colored underwear.
Around 65 percent of customers prefer colored cotton thermals.
Usually, cotton underwear has gentle, subtle and fresh colors that appear elegant and pleasing.
Analysts believe that cotton underwear fulfills the customers' longing to be close to nature and these fibres feel as soft as cashmere.
Studies prove that most clients pay attention to health, which makes natural fibres more desirable.
Besides, cotton underwear is regarded as 'the second skin by human being'.
Thus, color cotton underwear has higher demand even though it is much more expensive.
Fibre2fashion, News Desk - China