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DanaWear launches new baby garment in market

Sep '06
Dana Undies Inc, the world's largest privately-owned manufacturer of children's underwear, has launched its innovative new baby garments with patented, breakthrough design features-'Umbilicare' and 'Flip-Lock Closure'-- in an exclusive debut to market on BabiesRUs.com.

Destined to revolutionize the infantwear category, the new Umbilicare bodysuit features a special cut-out design at the newborn's umbilical cord site. Bodysuits featuring the new Flip-Lock Closure fasten at the crotch with soft Velcro instead of snaps.

The exciting arrival of this next generation of infant garments designed to bring ease and convenience to parents and others who provide infantcare, and enhanced comfort and safety to babies – are unique-to-market products that were designed and patented by Dana Undies Inc under its newest division DANACARES by DANAWEAR.

"The demands of time on new parents, along with the need for simplicity, gave rise to these innovative patents," says Steve Varon, President of Dana Undies Inc. "Bringing these design concepts to fruition means bringing greater convenience and safety to the world of infant care."

Slated to become staples in every infant wardrobe, consumers can look for the new Umbilicare and Flip-Lock Closure bodysuits on BabiesRUs.com's 'bodysuits and gowns' section under the Clothing and Layette page.

"To partner with one of the country's foremost retailers specific to babies in the introduction of these new designsmade perfect sense," continues Varon. "We share a common mission, and that is to bring to the consumer the latest innovations in quality items for their children."

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