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Youngsters make up highest apparel accessories online sales

22
Sep '06
Internet & Mobile Association of India (IAMAI) reports that the 18-35 years age group is the highest purchaser of Apparel Accessories online accounting for 78 percent of purchases with a majority share of 48 percent falling in the 26-35 years age group.

Majority of Accessories fall into the (Rs.100-500) category, are impulse buys and have propelled the e-commerce industry the world over.

86 percent of Apparel Accessory online shoppers are Male. 42 percent are Married and 41 percent are 'Married with kids'.

Mumbai and Delhi account for 43 percent of Accessory sales. Lucknow (4 percent), Kolkatta (4 percent) and Ahmedabad (3 percent) make the top city list of purchases of Apparel Accessories online. The 'Other cities & towns' (31 percent) reflects a market that is on the threshold of increasing across the country making all regions inclusive.

Shoppers who purchased Accessories (542) also purchased Apparel (54 percent), Books (47 percent), Railway Tickets (45 percent), Gifts (45 percent) and Electronic Gadgets (45 percent) thus making a case for retailers in multi category e-shops to cross sell across categories and allows for online advertisers to place media buys as appropriate to their category.

Internet & Mobile Association of India


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