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Home / Knowledge / News / Apparel/Garments / Kellwood creates corporate marketing function

Kellwood creates corporate marketing function

03
Oct '06
Kellwood Company announced the creation of a corporate marketing function according to Robert C. Skinner, Jr., Kellwood Chairman, President and CEO.

Consistent with our strategic direction of continuing to build lifestyle brands and establish Kellwood as a premier marketer of soft goods, we are adding a corporate marketing function to augment existing divisional departments.

This new role will help the Company to better leverage our capabilities and efforts across our entire enterprise," said Skinner.

Pat Burns, currently Vice President of strategic planning and new business development, will assume responsibility for corporate marketing in addition to his current responsibilities.

His new title will be Vice President of marketing and strategy. "Pat's experience with brand building has prepared him well for this new role," Skinner added.

Burns will be responsible for market research, trend analysis, brand positioning and development, and coordination with key retailers.

Burns joined Kellwood in 2002 as President of the Company's Gerber Childrenswear division. At Gerber Childrenswear he improved the business operations and set forth a long-term children's business platform for the Company.

In 2005, he was promoted to CEO of Gerber Childrenswear in addition to being named President of Kellwood Intimate Apparel Group. At Kellwood Intimate Apparel, Burns successfully led the development and implementation of the strategy for Kellwood to exit the intimate apparel business.


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