Lifestyle fashion brand, Dockers San Francisco launches a new print campaign that evokes emotion and speaks to consumers through the universal language of art and romance.
The brand continues to grow beyond its leadership in khakis and performance-based pants for men, to offer stylish clothing options and accessories for complete lifestyle outfits.
The campaign features unique images of intimate situations and the romantic lifestyle in San Francisco which aims to endear consumers to the brand.
The tagline of the campaign 'In San Francisco, living is an art' further emphasizes the stylish, comfortable, fun and spontaneous spirit grounded in the look, feel and lifestyle of San Francisco.
“Through research, consumers tell us that the art and romance are the two elements that they strongly connect to San Francisco - the home of Dockers San Francisco.
This campaign, with its contemporary, fun, artistic depiction of romance in San Francisco truly captures the lifestyle and spirit of the Dockers San Francisco brand,” said David Smith, Vice-President of the Dockers San Francisco brand, Levi Strauss Asia Pacific based in Singapore.
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