High wire fashion show takes Jockey to new heights

06 Oct '06

3 min read

The research produced the most groundbreaking and innovative undergarments in the marketplace -- 3D underwear. Jockey's 3D underwear features an eight-way stretch allowing the freedom to move through the day without the twisting, shifting or bunching. This cutting-edge construction is changing the way consumers feel in their most intimate attire.

"More and more apparel innovation is driven by sizing technology and underwear is no exception," said Brian Boye, Fashion Director, Men's Health. "Jockey is a leader in this category, using science and technology to help better fit their products to our bodies. Their new 3D underwear, which moves and stretches with the body, is the perfect marriage of comfort and style."

In addition to the first-ever high wire fashion show, Jockey will be handing out 12,000 pairs of free 3D underwear throughout the day in New York City, allowing men and women to experience Jockey's new collections for themselves. Consumers can visit http://www.iwearjockey.com to enter to win a grand prize of a lifetime supply of Jockey underwear.

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