The campaign consists of compelling images of Steven Spielberg, Jennifer Garner, Chris Rock, Penelope Cruz, Christy Turlington, Don Cheadle, Mary J. Blige, Dakota Fanning and Apolo Ohno. Each image features a celebrity wearing their favorite Gap (PRODUCT) RED item in a way that expresses their individual style.
As part of its (PRODUCT) RED collection, Gap is also introducing a book entitled Individuals: Portraits from the Gap Collection – 100 percent of Gap's profits from the sale of the books will benefit The Global Fund. Individuals is a stunning tribute to the people who have shaped our cultural landscape and the style they espoused in the process.
The books will be available in both hard and soft cover and come with a limited edition CD containing fifteen of the most memorable songs featured in Gap ads.
The full Gap (PRODUCT) RED collection will be available exclusively in select Gap adult stores in the U.S., Canada, U.K., France and Japan and online in the U.S. at gap.com. In stores, the Gap (PRODUCT) RED collection will be displayed in a distinct shop-in-shop boutique.
With the introduction of Gap (PRODUCT) RED, Gap Inc. is deepening its commitment to sustainable economic development in Africa.
Gap Inc has been investing in Africa through product production, which was established there nearly ten years ago. Additionally, Gap Inc supports Apparel Lesotho Alliance to Fight AIDS (ALAFA) –a pilot project recently launched by ComMark Trusts that provides HIV/AIDS education and testing for factory workers.
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