Gul chooses by RYA Team GBR for Official Clothing Technology

06 Jul '05

2 min read

RYA Team GBR, The British Olympic and Paralympic Sailing Team announced clothing & accessories maker that Gul International has been selected to be the Official Clothing Technology Partner to the team from 2005 up to the 2008 Beijing Olympics.

Team GBR have been working hard over the past 6 months to put together a new and dynamic commercial sponsorship strategy. The objective is to add to the lottery funding received from UK Sport by attracting commercial sponsor/supplier partners in a programme that will benefit the overall team as well as the individual sailors campaigning for the 2008 Olympics. Gul is the first official partner to sign up to this new programme.

Stephen Park, RYA Team GBR Team Manager, commented, “We are very excited that Gul have agreed to join the team and I look forward to working closely with them over the next 4 years to develop some truly innovative and stylish products that both deliver the performance that the sailors require but also help to enhance to overall brand image of our team.”

A new range of team clothing, comprising of both technical sailing products as well as onshore team lifestyle clothing will start to be developed with immediate effect. Gul plans to work closely with the sailors to deliver new and innovative fabrics listening closely to feedback from testing stages. A range of official team merchandise will also be made available from January 2006 onwards.

John Felton, Managing Director of GulInternational, stated, “We are delighted to be working with RYA Team GBR on this Olympic programme. Established in 1967, Gul is a British company that prides itself on innovation and technical superiority. We will deliver good-looking, high performance quality apparel to meet the needs of the entire team. We are looking forward to our contribution to further gold medal winning performances for Great Britain.”

The RYA was founded in November 1875 as the Yacht Racing Association (YRA). Its primary purpose was to standardise the rules governing the measurement of racing yachts, so that boats of different classes could compete against each other. RYA Council is the Association's ultimate policy-making body and – effectively – the Association's board of directors.

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