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Metro 7 Fashion Show promoted by Wal-Mart & MYNetworkTV
17 Oct '06
3 min read
"The Metro 7 customer has a youthful spirit, is hip, and very contemporary. She will clearly be part of the WATCH OVER ME audience. This partnership is a great way to reinforce Metro 7's fashion message to our existing customer as well as to introduce the brand to a whole new range of customers," said Karen Stuckey, Wal-Mart senior vice president/general merchandise manager, ladieswear.
Regarding the announcement, Bob Cook, president and COO, of Twentieth Television, stated, "This promotion with Metro 7 and Wal-Mart will provide MyNetworkTV and WATCH OVER ME with invaluable targeted exposure to consumers throughout the U.S. Having an international star in Dayanara Torres on board to collectively promote MyNetworkTV, WATCH OVER ME, Metro 7 and Wal-Mart greatly benefits all parties involved with this far reaching arrangement."
Metro 7 launched in October of 2005 with great success in the market, launching in 500 Wal-Mart doors in the U.S. and quickly growing to 1500 doors.
Regarding the announcement, Bob Cook, president and COO, of Twentieth Television, stated, "This promotion with Metro 7 and Wal-Mart will provide MyNetworkTV and WATCH OVER ME with invaluable targeted exposure to consumers throughout the U.S. Having an international star in Dayanara Torres on board to collectively promote MyNetworkTV, WATCH OVER ME, Metro 7 and Wal-Mart greatly benefits all parties involved with this far reaching arrangement."
Metro 7 launched in October of 2005 with great success in the market, launching in 500 Wal-Mart doors in the U.S. and quickly growing to 1500 doors.
Wal-Mart Stores Inc
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