"We have received a tremendous and enthusiastic response after announcing the planned opening of our SoHo retail store in New York City, and we are delighted to continue our expansion plans for the East Coast," said Michael Buckley, President of True Religion Apparel Inc.
"We are confident that both the Short Hills and Oyster Bay communities will be strong locations for the True Religion Brand Jeans stores and will showcase our world-class fashion and style to our customers."
"Short Hills and Oyster Bay are both prime examples of our strategy of site selection, where we seek a casual yet sophisticated customer base, a high-end retail complex and an affluent community with a cultivated demand for luxury," said Jeff Lubell, Chairman and Chief Executive Officer.
"These venues truly represent ideal locations, and we look forward to being a part of these high-visibility destinations."
True Religion Apparel Inc