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Madura Garments enters into agreement with Sierra

29
Nov '06
Madura Garments entered into tie-up with Sierra Industrial Enterprises as part of brand extension drive.

Sierra Industries is going to manufacture, source, market, and manage the sales and promotional activities of footwear category of brands like Van Huesen, Peter England, Louis Philippe and Allen Solly.

This tie-up will help customers to get complete dressing solutions from their favourite brands.

Sierra is brand licensee for the Italian Sportswear brand Lotto and footwear licensee for Disney and Levis & Dockers. Company was first to launch Nike brand in India.


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