Home / Knowledge / News / Apparel/Garments / Bluefly picks MRGL as advertising agency-of-record for multi-media campaign

Bluefly picks MRGL as advertising agency-of-record for multi-media campaign

Jul '05
Leading Internet retailer of designer brands, fashion trends and superior value Bluefly Inc (www.bluefly.com), has selected New York's McCaffery Ratner Gottlieb & Lane (MRGL) as advertising agency-of-record for a multi-media campaign scheduled to break in the fourth quarter.

"Over the past eighteen months, Bluefly has achieved impressive growth," said Melissa Payner, Bluefly's CEO and President. "Having recently completed a comprehensive customer and prospect analysis, we look forward to working closely with MRGL on a national advertising campaign to launch this fall. We are very excited to have found an agency to collaborate with us on a campaign that will resonate with our customers in a big way."

Founded in 1982 as a creative boutique, MRGL has grown into a full-service agency with more than 50 professionals and billings over $100 million. The agency services 31 brands from 16 clients including General Cigar, GE Appliances, Kobayashi Healthcare, PPL, Olympus and Nature's Best.

"As you will soon be able to see in the upcoming campaign, we are extremely energized creatively," says Jerry Gottlieb, MRGL's CEO. "Add that to our record of successful strategic planning, innovative media placement and below-the-line capabilities, and we are perfectly poised to help Bluefly.com capitalize on its recent momentum."

Founded in 1998, Bluefly, Inc. is a leading online retailer of designer brands, fashion trends and superior values. Bluefly is headquartered at 42 West 39th street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

Bluefly Inc.

Must ReadView All

Pic: Shutterstock

Textiles | On 18th Oct 2021

Global textile business may improve in next 6 months: ITMF

Business in the global textile industry is expected to improve in the ...

Pic: Shutterstock

Textiles | On 18th Oct 2021

China's Q3 GDP growth slows to 4.9% from 7.9% in Q2

China's gross domestic product (GDP) growth in the third quarter this ...

Gijs Verheijke, founder and CEO of Ox Street, (left) and Quek Siu Rui, co-founder and CEO of Carousell. Pic: Carousell

E-commerce | On 18th Oct 2021

Singapore’s Carousell Group acquires Ox Street marketplace

Carousell Group, the leading classifieds group in Greater Southeast...

Interviews View All

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Textile Industry, Head honchos

Textile Industry
Head honchos

Consistency is the first rule of social media

Erwin Devloo,

Erwin Devloo

The Picanol Group is a diversified industrial group active worldwide in...

Mumin Can Eker,

Mumin Can Eker

Maseksport Inc is a readymade garment exporter. Founded in Izmir in 1989,...

Andrea Pelissero,

Andrea Pelissero

Located near Milan, Italy, and with 50 years of experience in the textile...

Michael Jaenecke, Messe Frankfurt

Michael Jaenecke
Messe Frankfurt

From May 14 to 17, international exhibitors will present the entire...

Giulio Cesareo, Directa Plus

Giulio Cesareo
Directa Plus

UK-based Directa Plus is one of the largest producers and suppliers...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Gavin Miguel, Label Gavin Miguel

Gavin Miguel
Label Gavin Miguel

Acclaimed fashion designer <b>Gavin Migue</b>l is known for his couture...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Anju Modi, Anju Modi

Anju Modi
Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search