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Bluefly picks MRGL as advertising agency-of-record for multi-media campaign

14
Jul '05
Leading Internet retailer of designer brands, fashion trends and superior value Bluefly Inc (www.bluefly.com), has selected New York's McCaffery Ratner Gottlieb & Lane (MRGL) as advertising agency-of-record for a multi-media campaign scheduled to break in the fourth quarter.

"Over the past eighteen months, Bluefly has achieved impressive growth," said Melissa Payner, Bluefly's CEO and President. "Having recently completed a comprehensive customer and prospect analysis, we look forward to working closely with MRGL on a national advertising campaign to launch this fall. We are very excited to have found an agency to collaborate with us on a campaign that will resonate with our customers in a big way."

Founded in 1982 as a creative boutique, MRGL has grown into a full-service agency with more than 50 professionals and billings over $100 million. The agency services 31 brands from 16 clients including General Cigar, GE Appliances, Kobayashi Healthcare, PPL, Olympus and Nature's Best.

"As you will soon be able to see in the upcoming campaign, we are extremely energized creatively," says Jerry Gottlieb, MRGL's CEO. "Add that to our record of successful strategic planning, innovative media placement and below-the-line capabilities, and we are perfectly poised to help Bluefly.com capitalize on its recent momentum."

Founded in 1998, Bluefly, Inc. is a leading online retailer of designer brands, fashion trends and superior values. Bluefly is headquartered at 42 West 39th street in New York City, in the heart of the Fashion District. For more information, please call 212-944-8000 or visit www.bluefly.com.

Bluefly Inc.


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